Recently retired female racing driver Susie Wolff is set to unveil a groundbreaking new initiative at this year's Autosport International event in Birmingham.
Taking place at the NEC on January 14th to 17th, the event will offer the chance for lovers of all things automotive to catch a glimpse of the latest new models to be launched by some of the industry's biggest names.
In addition, Wolff will be on hand to highlight her own efforts to give something back to the profession that saw her flourish as one of the finest female racing talents of her generation.
Having raced from the age of eight, Wolff created a name for herself with seven successful years in DTM, followed by three years with the prestigious Williams Martini Racing team in Formula 1.
In 2014, she became the first female driver in 22 years to take to the track on a Grand Prix weekend.
Wolff commented: "When I decided to hang up my helmet I knew I wanted to give something back. I called Rob Jones, CEO of the Motor Sports Association, who immediately shared my enthusiasm and passion. We very quickly put a great team together and are proud to launch our initiative at Autosport International.
"Our sport is performance-based so gender is irrelevant. The opportunities are out there, we aim to inspire and drive female talent to make sure [that] in the long term our sport is diverse."
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