The Institute of Advanced Motorists (IAM) is calling for urgent action to address the issue of thousands of pedestrians suffering serious injuries on the nation’s roads.
Figures provided by the Department for Transport following a freedom of information request from the IAM show that almost 18,000 pedestrians were either killed or injured in road traffic incidents in the UK in 2013.
The most common contributory factors to pedestrian injury during the 12-month period were shown to be pedestrian carelessness, with people failing to properly look before venturing out into the road, as well as people being in a hurry and crossing where it is not safe to do so.
Providing a widespread message that both drivers and pedestrians must be more aware of the dangers of the road is therefore seen as a top priority by the IAM and it is something the body is now lobbying for as part of its ongoing Drive & Survive initiative.
IAM chief executive Sarah Sillars argued that pedestrian fatality figures are rising faster than any group at present and this is an issue that authorities must take seriously if improved safeguards for the public are to be delivered.
“There is no need to blame any party when it comes to how to reduce the numbers of people killed and injured on our roads – all road users need to look out for each other and ensure we minimise the impact of our own and others unpredictable behaviour,” she concluded.
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