From Aston Martin to Bentley, Jaguar to Lotus, British car manufacturing has given us some of the greatest names in automotive luxury and performance.
Of the many brands we could name, few are more prestigious than Rolls-Royce, which looks set to make a splash this year with a very special and much-hyped car, the "incomparable" Cullinan.
The luxury marque is certainly excited about its new baby, billing it as "the most anticipated car of 2018 and, quite possibly, the most anticipated Rolls-Royce of all time".
Named after the largest diamond ever discovered – which is now part of the British crown jewels – the Cullinan is an all-terrain, high-bodied SUV designed to make the idea of luxury off-road travel a reality.
It is the first 'three-box' car in the SUV sector, with a rear partition wall that creates a distinct environment for passengers separate to the luggage compartment.
Under the bonnet, there is a seriously hefty 6.75-litre, twin-turbo V12 engine capable of delivering 563bhp/420kW of power and 850Nm/627lb ft of torque to the car's all-wheel drive, all-wheel steer system.
Rolls-Royce tested the Cullinan all over the world to ensure it is capable of navigating challenging off-road conditions without sacrificing the driving experience the brand is known for.
The manufacturer certainly hasn't been shy to promote the potential of its new model, stating with confidence that it will achieve iconic status in a sector full of "increasingly bland SUV designs".
Torsten Muller-Otvos, chief executive of Rolls-Royce Motor Cars, said the company's customers are looking for a new kind of SUV that offers "unbounded access in ultimate luxury".
"Their sense of adventure and daring demands a 'go-anywhere in ultimate luxury' motor car that will both take them to and meet them at the pinnacle of life. Cullinan is that motor-car," he added.
Stephen Hasley, brand manager at Petrol News, said: "Rolls-Royce has certainly given the Cullinan a big introduction, so it will be fascinating to see if this new SUV lives up to the hype."
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