The past two weeks have been absolute hell for football fans. Since the trophy was lifted at arguably the most entertaining FIFA World Cup in decades, it’s been an agonising wait for the 2018/19 Premier League season to get underway, but this weekend, it finally kicks off.
If by any chance you end up watching any matches on Sky Sports (which is nigh-on inevitable if you have even the slightest interest), then you’ll get an eyeful of Renault, which is sponsoring the broadcaster’s Premier League football coverage.
The French car maker’s new TV idents will be broadcast in and around 96 live Premier League games on Sky Sports this season as well as non-live Premier League programming such as Renault Match Choice, Game of the Day, Premier League Review/Preview and Premier League Years.
So expect to see a lot of the Clio, Captur and the all-new Megane R.S hot hatch bookending the ad breaks. Sunday game coverage will be renamed ‘Renault Super Sunday’ too.
A spokesperson for Groupe Renault UK and Ireland said the partnership was about celebrating Renault’s ‘Passion for Life’ brand ethos.
“Every season, we start the journey with hope, ready to support our team to the bitter end, win, lose or draw,” they said. “Through our partnership with Sky Sports, Renault will be with them all the way.”
Sky Media’s managing director John Litster reflected on a memorable World Cup, saying: “In the last month, we’ve been reminded of the power football has to delight and inspire.
“As world class players from around the globe return to the Premier League, we’re thrilled that Renault will be part of Sky Sports’ unrivalled coverage.”
Stephen Hasley, brand manager at Petrol News, added: “Renault has built up a hugely competitive and attractive range of cars in recent years and it’s great that they’ll get this kind of exposure to millions of football fans worldwide.”
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