< Back to News

New term updates for the Alfa Romeo Giulia

Written by: Neil

Alfa Romeo Giulia

Pay attention class, here are some valuable lessons, which may come in useful at the local pub quiz, about Alfa Romeo and its car named Giulia.

The badge

Have you ever wondered why there is a man being eaten alive by a dragon on an Alfa Romeo car badge? According to Alfa Romeo head office, the man is not being eaten but being born and it’s not a dragon, it’s a snake.

It was created in 1910:
On the left: the red cross on white field is the symbol of Milan, the hometown of Alfa Romeo.
On the right: the symbol of one of the most important families in the history of Milan (and Italy), the Visconti family – the family that ruled Milan. During the time of the crusades, Otone Visconti, fought against a noble Saracen knight. Otone beat the Saracen knight and, following the tradition, took the symbols the Saracen carried on his shield: a snake with a human in his mouth.
The poetic meaning: The snake is a circular animal (a snake can assume a circular position) and is an animal of the changing – able to change his skin regularly and totally renew or rebirth himself. The human is coming out of the snake a “new man,” purified and renewed. (Although, I still don’t think it’s a joyous birth, more like a ‘help, I’m being eaten’ gesture.)

Why Guilia?

 Alfa Romeo Giulia

Have you ever wondered why Alfa Romeo’s Guilia has a lovely poetic name? In the joyless, spreadsheet numbers and letters world of executive cars, this pretty named thing shouldn’t exist, but it does, right at the top table with Mercedes, BMW and Jaguar.

It was a passing remark from a journalist, that prompted this romantic name. The story goes that when the 1900 Series was introduced in 1950, an Italian journalist commented that he saw “lots of Romeos but no Giuliettas,” meaning that the cars all looked too masculine. When Alfa Romeo later introduced a range of smaller cars they dubbed them the Giuliettas, then when the displacement of the basic engine was boosted, they dropped the diminutive in favour of the more grown-up Giulia.


Today’s Giulia is certainly a head turner. Graceful lines flow from the shield-shaped grill past the unusual rimless headlamps and make the car appear elegantly stretched. At the back the wedged tail is topped by a curvaceous lip and flat-topped lamps, which save it from being just another boring rear end. The aero-spoke wheels and glintings of red brake blocks hint at its lightness and power. But looks only carry you so far.

The Giulia will benefit from the latest range of Euro 6D engines, increased standard specification and the introduction of the Giulia Veloce Ti to the line-up, while coming with five years warranty, three years servicing and five years roadside assistance.

To find your romantic story head to FCS Vehicle Solutions. The Alfa Romeo Giulia Veloce Ti offers the look and feel of the Quadrifoglio with Veloce performance. The Ti adds Quadrifoglio leather and Alcantara heated sports seats with eight-way adjustment, Carbon interior trim with leather dashboard, ambient lighting, black headlining, illuminated Carbon door sills and climate pack to enhance the sporting ambiance of the interior. Externally it adds 19-inch dark five-hole Quadrifoglio alloy wheels, Carbon V-grille and mirror caps, lighting pack and red brake calipers as a nod to the range topper. To bring it even closer to its big brother the Veloce Ti can be optionally specified with any Quadrifoglio paint colour, including Competizione Red and Trofeo White, as well as an optional Carbon Pack which adds Quadrifoglio carbon fibre lip spoiler, Quadrifoglio side-skirts with carbon fibre insert and carbon fibre gearshift insert.

All versions of the Alfa Romeo Giulia now come with the 8.8-inch Alfa Connect with navigation and Apple CarPlay and Android Auto as standard, ensuring that drivers are always connected.

In addition, the Giulia Speciale also adds an exclusive 18-inch dual five-spoke diamond cut alloy wheel, rear privacy glass, aluminium kick-plates and black brake calipers to its standard equipment list, while Veloce models see new 18-inch five-hole dark finish alloy wheels, rear privacy glass and Convenience pack with keyless entry, external door handle lights and driver’s side dashboard storage as standard. The range-topping Giulia Quadrifoglio also adds rear privacy glass, anodized black brake calipers and 40/20/40 split fold rear seats, with third rear central seatbelt, to its long standard equipment list.

For more information visit www.fcsvehiclesolutions.co.uk or call 01235 773633.

 Alfa Romeo Giulia