A visitor to this month’s Paris Motor Show liked a 1964 Aston Martin DB5 he saw so much, he hit the ‘buy it now’ button on his phone and paid for it using Apple Pay.
The Aston Martin was on display on auctioneer Coys’ stand, with a fixed price of £825,000. The sellers say the unnamed buyer was one of three interested parties – so he skipped the queue by downloading the Vero app and buying the Aston on the spot.
The right-hand-drive Silver Birch model had undergone a full restoration, including an engine rebuild, suspension refresh and gearbox overhaul after being rescued from storage, where it had spent the last 20 years.
Coys CEO, Chris Routledge, said: “This is an exciting achievement for COYS digital presence, which signals a new era for classic car sales.
“The ‘buy now’ feature on Vero will give informed and savvy collectors a crucial head start in a highly competitive marketplace. Collectors worldwide fight fiercely amongst themselves to obtain the best machines and we certainly feel that Coys’ presence on Vero will give our clients that essential edge.”
Facebook has just launched a new marketplace feature set to rival established websites such as eBay and Gumtree – meaning we could see exotic cars being sold through the popular social networking site in the future.
Vero’s co-founder and CEO, Ayman Hariri, added: “Classic cars set the pulse racing like few other things. We’re delighted that Coys have chosen Vero as the platform to express their love of classic cars. Coys remind us of the influence classic cars have on us through movies such as the Italian Job, Ronin, and of course, Bullitt.
“With Vero’s unique Buy-Now feature, Coys is offering collectors a new way to purchase the cars they’ve always dreamed of owning.”
If you’re disappointed at missing out on the Aston Martin, Coys currently has a £400,000 Ferrari Dino 246 once owned by Led Zeppelin’s manager, an £800,000 Ferrari Daytona and a £295,000 Bentley Continental S2 listed on its Vero profile.
Story originally featured on Motoring Research