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Land Rover celebrates 70th anniversary with timely Goodwood parade

Written by: Neil

Land Rover turns 70 years old in 2018.

Believe or not, we’ve had this iconic brand for seven whole decades and the brand has marked this historic milestone in striking fashion at the Goodwood Festival of Speed.

A procession of exactly 70 Land Rover models was formed at the foot of the event’s 1.16-mile hillclimb, led by a recreation of the very first Land Rover – a centre steer prototype – and ‘HUE 166’ – the first Series I pre-production prototype from 1948.

The rest of the convoy was made up of all four generations of Range Rover, five generations of Discovery – including the millionth Disco to roll off the production line – and each model in the current range: that means the Discovery Sport, Range Rover Evoque (fixed roof and drop-top) and the most recent arrival, the Range Rover Velar.

The 70-strong procession marked the largest ever batch of vehicles to be driven up Goodwood’s famous hill.

A group of 25 early Land Rover Series I, II and III vehicles included some unique conversions, including fire engines, SAS vehicles, aircraft crash rescue and African expedition heroes, demonstrating the breadth of versatility of Land Rover over the years.

“As we continue to celebrate Land Rover’s 70th anniversary throughout 2018, today was a real highlight,” said a spokesman for Jaguar Land Rover UK.

“The vast breadth of vehicles here, from fire engines, tow trucks, to expedition vehicles, demonstrated the capability that is core to the Land Rover name.”

Stephen Hasley, brand manager at Petrol News, added: “Only a iconic brand with so much history could pull together such a vast and varied parade. Happy birthday Land Rover!”

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