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Jaguar Land Rover reimagines the steering wheel with future mobility concept

Written by: Neil

Who lives in your home? You, of course, but who else? Maybe your significant other, your children, one of your mates perhaps? Well, how about your car’s steering wheel?

That’s the idea being proposed by Jaguar Land Rover (JLR) as part of a new future mobility concept that could see the steering wheel become the only part of the car that you own.

Set to be unveiled at JLR’s Tech Fest later this week, Sayer is the first voice-activated artificial intelligence (AI) steering wheel that will be able to carry out hundreds of tasks.

JLR adds that it would “live in your home” as “a beautifully sculpted piece of art” and “become your trusted companion”.

Autonomous and connected cars are becoming increasingly common and JLR wants us to imagine a future where motorists don’t own a single car.

Instead, they’d call upon the vehicle of their choice where and when they need it; think Uber meets Netflix around the back of Boris’ bike shed.

A statement from JLR outlines a possible future scenario: “Need to be at a meeting two hours away from home by 8am tomorrow?

“Simply ask Sayer from the comfort of your living room and it will work out when you get up, when a car needs to autonomously arrive at your door and even advise which parts of the journey you might enjoy driving yourself.”

Sayer takes its name from one of the most prominent designers from Jaguar’s past, Malcolm Sayer, who worked for the British marque between 1951 and 1970.

The free-to-enter Tech Fest takes place at London’s Central Saint Martins art, design and technology college from Friday (September 8th) until Sunday (September 10th).

Stephen Hasley, brand manager at Petrol News, comments: “The humble steering wheel hasn’t changed much over the decades, so it’s great to see JLR apply their inventive thinking to what is usually a neglected and utilitarian element of the car.”

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