The Goodwood Festival of Speed is fast approaching and Honda has unveiled what it is bringing along to the event.
Honda has delivered the goods in recent years regarding its innovative stands, with one notable example featuring life-size toy cars (if that makes sense), and this year’s stand design is just as striking.
Drawing inspiration from its celebrated racing spirit, the Honda stand is a life-size recreation of a race track grid. That means there’s a starting grid, pit lane, pit garages and a grandstand. Why? To showcase Honda’s rich racing pedigree, of course.
2018 marks the diamond anniversary of the British Touring Car Championship (BTCC) and being one of the championship’s most successful manufacturers of all time, the Halfords Yuasa Racing team will be showcasing just what goes on in a pit lane on a race weekend, with live demonstrations of wheel, bodywork and engine changes.
But which cars will be on display?
Well, Honda will be parading both two and four-wheeled racing machinery such as the 2018 Toro Rosso F1 car, the NSX GT3, the 2017 and the 2018 Halfords Yuasa Racing BTCC cars and the Synchro Motorsport Civic Type R, not to mention the standard road-legal Civic Type R.
Dave Hodgetts, managing director at Honda UK, said their Goodwood stand will “tear down the barriers that surround racing and allow visitors to get closer than ever to the action and meet the people behind Honda’s racing success”.
He added: “It demonstrates how racing informs the road cars that we drive and celebrates one of the key fundamentals that our founder Soichiro Honda built the company on: a human brand born to race.”
Stephen Hasley, brand manager at Petrol News, comments: “Honda’s Goodwood stands have been as inventive and memorable as their TV adverts over the years and 2018’s looks like it’ll be another winner.”
The Goodwood Festival of Speed takes place between July 12-15th.
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