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Fifth year of sales growth for BMW

Written by: Neil

International vehicle manufacturer BMW has announced a positive sales performance was achieved in 2015, with a fifth consecutive year of growth for the firm in global markets.

The marque's annual sales rose by 6.1 per cent during the last 12 months in comparison to the previous full year, with 2015 being a record year for sales across the BMW brand at 2.24 million vehicles sold.

Most notably, the Mini recorded standout performance over the last 12 months, with a 12 per cent increase in sales to over 338,000.

In total, BMW reported almost one million sales in Europe alone, while deliveries rose for the company across all global regions.

Dr Ian Robertson, member of the board of management at BMW responsible for global sales and marketing, stated: "In 2015, we launched a total of 15 new or refreshed models and our results show that these innovative new vehicles are popular with customers.

"Our sales grew consistently throughout the year, despite headwinds in some markets. We expect many of those challenges to continue into 2016, so it's important we continue to respond flexibly to market conditions in order to maintain our success."

 

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