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Crossovers dominate fastest selling cars

Written by: Neil

The BMW 1 Series was the fastest set of wheels off the UK’s forecourts in August.

The 2012 premium hatchback proved a big hit with buyers and in this petrol automatic guise took just an average of 19 days to sell.

Taking second spot is a regular visitor to the UK’s fastest selling cars, the Toyota AYGO. The 2014 model with petrol engine and automatic gearbox took 21 days to find a buyer and this is the fourth time this year the compact city car has made an appearance in the UK’s top ten quickest selling cars.

Meanwhile the Fiat 500L, the larger five-door version of the popular urban runaround, pops up for the second time in the nation’s rapid sellers to rank third. The diesel automatic version took 21 days from forecourt to buyer – the same time as the Toyota AYGO.

It’s Crossovers, however, that dominated the sales charts in August taking five of the top ten spots nationally and were the quickest sellers in seven of the UK’s regions.

Nissan’s Qashqai continues to prove popular as a used buy and makes frequent appearances in the UK’s and regional’s monthly fastest sellers. It’s the rarer seven-seat model, the Qashqai+2, that ranks as the fifth fastest selling car in the UK and takes first place in Yorkshire. The standard five-seat model found was changing hands quickest in the South West and ranked ninth nationally.

The SMMT new car registration data for August echoes the UK top ten fastest selling used cars as the Nissan Qashqai is the tenth most popular new car. What’s more, the new car registrations ranked the Ford Kuga as the ninth best-selling model in the UK. It’s a 2015 Kuga with petrol engine and manual gearbox that ranks as the tenth fastest seller in the country taking 25 days from landing at the showroom to finding a buyer.

Karolina Edwards-Smajda, Retailer and Consumer Products Director said: “Crossovers continue to be highly sought after by buyers as our fastest selling car data and the SMMT’s new car registration figures confirm. But as the UK’s top three fastest selling cars prove it’s not always easy to tell what type of car will always prove popular with consumers. Retailers who place data at the heart of their business will be able to glean insights as to what cars are desirable in their area and where to price them to the market to attract buyers, and these insights can supplement a retailer’s own expertise and knowledge.”

Karolina Edwards-Smajda continues: “With consumers all looking for something different it is difficult to tell which vehicles are particularly in demand in a given location at a given time. Employing data and a scientific approach means you will always know what cars to put on your forecourt and how to price them to attract buyers and sell cars quickly. A faster speed of sale means more profit per car and more sales overall, leading to more sales and more profit in a year.”

About Auto Trader

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracted 59 million monthly cross platform visits in March 2016, with circa 70% of visits coming through mobile devices. More than 80% of all time spent on automotive classified sites is spent on Auto Trader.

The marketplace also has the largest pool of vehicle sellers (listing more than 420,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk and around 80% of all used cars sold through the motor trade appear on the site.