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Bentley trials concierge fuel service

Written by: Neil

Bentley is today announcing a collaborative trial with an innovative American technology start-up, Filld – a mobile app-based fuel-delivery service. This new collaboration is part of the luxury British brand’s on-going Connected Car strategy.

The convenient app-based ‘Filld for Bentley’ service will initially be available to customers in California, affording owners the ultimate time-saving luxury of never having to search for or stop at a fuel station again.

In a first for Bentley customers, all owners need do is simply open the innovative Filld for Bentley app, choose a delivery time, and their fuel will be delivered wherever and whenever they require. This first-ever Connected Car integration means that customers don’t even need to unlock the fuel cap themselves, or identify the car’s exact location as this is done for them securely through the Filld for Bentley service.

The ground-breaking Filld fuel-delivery service provides Bentley drivers with an unparalleled level of convenience, and the two companies foresee additional benefits in the future, including predictive fuel ordering where the car places an order for itself based on fuel level, location and customer preferences.

Bentley’s Director of Product and Marketing, Christophe Georges, said: “Bentley ownership is about more than just the vehicle – it’s the entire luxury experience. We are continuously investigating ways in which to offer our customers tailored, convenient, smart services that afford them the greatest luxury of all: more time. Our Connected Car strategy will continue to expand and innovate in order to further enhance the Bentley lifestyle.”

Cofounder and CTO of Filld, Christopher Aubuchon, added: “Filld and Bentley share a vision for leveraging powerful connected car technology – to one day eliminate the need for customers to refuel their cars themselves, removing inconvenience, and giving them more of their valuable time back.”