The Ford Focus is one of the best-selling cars in the world and an all-new version, designed from the ground up, has just been revealed.
Hailed as ‘the most accomplished and technically-competent Focus ever’, the fourth generation hatchback was made available to order immediately after its unveiling in London today (April 10th).
Deliveries are expected to begin in September and list prices start at £17,930 for the entry-level Focus Style, which is £2,300 below the model it replaces.
There are further price drops for the Focus Zetec and ST-Line variants too, which together represent more than half (55 per cent) of Focus sales, with the asking price slashed by £850 and £250 respectively.
Equipment has been spread over seven grades: Style (£17,930), Zetec (£19,300), ST-Line (£21,570), ST-Line X (£24,050), Titanium (£21,550), Titanium X (£22,820) and the range-topping Vignale (£25,450).
Every new Focus will come with 16-inch alloy wheels, air conditioning, DAB digital radio with bluetooth and emergency assist, electronic parking brake, autonomous emergency braking, tyre pressure monitoring, hill start assist and lane-keeping aid.
That’s a very high standard of basic equipment and higher grade models add goodies like a 6.5 or eight-inch touchscreen, parking sensors, 17 or 18-inch alloys, keyless entry and start, heated front seats and Ford’s famed QuickClear heated windscreen.
Meanwhile, the ST-Line trim injects a more sporting flavour ahead of the inevitable full-fat ST model. This variant gets a unique upper and lower grille, rear spoiler and polished twin tailpipes, while the cabin boasts a flat-bottomed steering wheel, black headlining, aluminium gearknob, alloy finish pedals and red stitching.
At launch, petrol options will comprise a further optimised version of the single-litre EcoBoost and new 1.5-litre EcoBoost petrol engine.
Diesel drivers will be able to choose from the new 1.5-litre and 2.0-litre EcoBlue fuel-efficient oilburners. These can be linked to a new intelligent eight-speed automatic transmission that adapts shift patterns to driving style.
We haven’t had any word on fuel return or performance figures yet, so sit tight for those.
Stephen Hasley, brand manager at Petrol News, comments: “The Focus has been one of the top five best-selling cars in the UK since it first went on sale in 1998 and this new model should keep it that way for some time yet.”
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